Mystery Shopper
Mystery shoppers, also known as “secret shoppers”, perform covert data collection for brands. They are paid to observe, measure, and report on the quality of service, environment, products, and overall experience.
Auditor
Auditors conduct covert or overt qualitative research and data collection for brands. Audits are more technical in nature. To become an auditor you must undergo enhanced screening and background checks.
Editor
Editors or "QA" perform quality assurance on the data collected by mystery shoppers & auditors. The editing process takes place once a mystery shop or audit has been completed, and validates the integrity of the data.
